Round 5 looked a little different this year... and the Official 2023 AFL Game Ball had a slight makeover.
South Australia presented us with four massive days of football this year. The round was designed to be a footy festival, attracting tourists and new fans to the game.
From sketching original concepts to the stages of finessing and delivery, the intention was to emulate the essence of the fun filled footy festival in Adelaide.
Product imagery for retail / eComm purposes, web banners and eDM assets were also created for this project.
AFL gather round game ball
CHALLENGES & GOALS
My challenge was to design a visual that would represent the feeling and tone of what Gather Round was expected and hyped up to be. It was also a design that was to be replicated as a takedown version for a football 'range'. An 'all over' design is particularly difficult considering the technicalities of the screen printing method of a handmade Sherrin football. Colour limitations and panel duplication methods were all part of the process.
My goals were −
1. Visual Use colour limitations to avoid complications throughout the screen printing process.
2. Language Design by a literal approach to the briefs key words as essentially would be targeted to kids .
3. Tone Deliver variations of how the design can be used on a red and yellow base football. Focus on technical possibilities.
